A Better Path To Better Health
Healthy Directions is a leading health and wellness company that develops doctor and scientifically-formulated dietary supplements to help people live healthier, more active lives. For more than 30 years, we have partnered with nationally recognized physicians and wellness experts to create premium supplements backed by scientific research, exceptional ingredient standards, and rigorous quality testing.
Our Mission:
Better Guidance
from pioneering doctors and wellness experts.
Better Products
backed by clinical ingredient research and real-life results.
Better Quality
through premium ingredients and rigorous testing.
Better Value
delivered with integrity and a 100% satisfaction guarantee.
Our Story
More than 30 years ago, Healthy Directions began with one doctor’s newsletter written in a basement office and mailed to people in desperate need of help they couldn’t get from conventional doctors.
As our audience grew into millions, so did our mission. What started as a trusted health publishing company evolved into a wellness company developing science-based supplements people can rely on.
In partnership with nationally recognized physicians, we continue to create doctor-developed formulas grounded in clinical insight, quality, and innovation. Today, our family of brands—including Instaflex , Nugenix, New Vitality, and Doctors’ Preferred—shares one goal: helping people take control of their health with confidence. We’re also proud to be part of a broader family of health and wellness companies, including our sister company, Ancient Nutrition.
Why Choose Healthy Directions
A Family of Trusted Wellness Brands
Health needs change throughout life. That’s why we’ve created a collection of brands to support you wherever you are on your wellness journey.
Doctors' Preferred was founded in 1993 (becoming known as Healthy Directions in 2004). With over 30 years of experience in the supplement business, the company has sold more than 123 million total bottles. Doctor’s Preferred is a collaboration of all our physicians with multiple specialties who develop science-backed formulas for a healthier you. These formulas use premium, clinically validated key ingredients to support healthy aging, brain health, nerve health, metabolic health, vision, and overall wellness.Shop Doctors' Preferred
The #1 best-selling men’s vitality brand* offering nutritional supplements designed to boost testosterone levels, energy, strength, and performance. Built on nutritional science and clinically studied ingredients, Nugenix helps men build strength, stamina, and confidence for an active, healthy lifestyle.Shop Nugenix
The #1 best-selling men’s vitality brand* offering nutritional supplements designed to boost testosterone levels, energy, strength, and performance. Built on nutritional science and clinically studied ingredients, Nugenix helps men build strength, stamina, and confidence for an active, healthy lifestyle.Shop Nugenix
The #1 joint relief brand at GNC, delivering science-backed supplements with clinically validated key ingredients to support joint health, comfort, flexibility, and mobility so you can stay active and keep doing what you love.Shop Instaflex
New Vitality provides daily vitamins and nutritional supplements designed to promote energy, metabolic function, immune support, and overall health. Made with premium ingredients and targeted formulas, the brand includes trusted solutions like Super Beta Prostate and Ageless Male to help you maintain vitality, confidence, and a healthy, active lifestyle.Shop New Vitality
New Vitality provides daily vitamins and nutritional supplements designed to promote energy, metabolic function, immune support, and overall health. Made with premium ingredients and targeted formulas, the brand includes trusted solutions like Super Beta Prostate and Ageless Male to help you maintain vitality, confidence, and a healthy, active lifestyle.Shop New Vitality
Ancient Nutrition creates whole food dietary supplements inspired by traditional practices and modern nutritional science. Known for its superfood-based formulas, Ancient Nutrition supports digestive health, gut health, skin health, and overall wellness with premium ingredients.Shop Ancient Nutrition
The Experts Behind Our Mission
Guided by Physicians. Trusted for Decades.
Our commitment to better health begins with the people who help shape it. For over three decades, we have worked alongside pioneering physicians and wellness experts whose knowledge guides our products, educational resources, and approach to wellness.
Meet the Doctors
U.S.-Based Manufacturing
Our Commitment to Quality
As our own U.S.-based manufacturing facility in West Valley City, Utah, Biovation Labs gives us greater control over the quality, consistency, and integrity of many of the supplements we produce. Our cGMP-certified, NSF-registered facility allows us to maintain rigorous standards throughout the manufacturing process, from global ingredient sourcing and formulation to final product testing.
Transparency & Trust
When it comes to your health, trust is earned.
We have a full team working with our doctors on research, formulation, and quality assurance at every step. They rigorously screen all raw materials for purity, potency, and safety. Finished products are tested to certify that what’s on the label is what’s in the bottle, guaranteed.
Our Triple-Testing Philosophy
Living Our Mission
At Healthy Directions, our mission is something we live every day.
Many of our team members have been with the company for over 20 years, growing alongside its evolution from a doctor-led publishing company into a family of trusted wellness brands. That long-term commitment reflects the consistency, care, and accountability we bring to our work.
Across the organization, teams collaborate closely with our doctors and experts to support product innovation, quality, and education.
Whether it’s stepping away from our desks to take a walk, organizing weekend hikes, or coming together for volunteer activities in our local community, we look for ways to stay active, connect with one another, and strengthen our culture beyond day-to-day work.
Frequently Asked Questions
Who is Healthy Directions?
Healthy Directions is a wellness company that develops premium dietary supplements and provides trusted health education in partnership with nationally recognized physicians. Our science-backed solutions support healthy aging, heart health, brain health, joint health, digestive health, blood sugar health, immune support, and overall vitality.
What does Healthy Directions sell?
Healthy Directions offers vitamins, nutritional supplements, and scientifically-formulated supplements designed to support a wide range of health needs, along with wellness education resources to help you live a healthier lifestyle.
Are Healthy Directions supplements doctor developed?
Yes. Many of our supplements are scientifically developed in partnership with nationally recognized physicians, including legacy doctors like Dr. Stephen Sinatra and Dr. Julian Whitaker, and are grounded in integrative medicine. Others are formulated by scientific experts inspired by the philosophies of our doctors, both past and present.
Are Healthy Directions products science backed?
Our formulas are based on nutritional science and include clinically validated key ingredients selected for their quality, safety, and effectiveness.
Where are Healthy Directions supplements manufactured?
Our supplements are manufactured in the United States at our cGMP-certified, NSF-registered facility in West Valley City, Utah.
Are Healthy Directions supplements made in the USA?
Our formulas are rooted in nutritional science and backed by rigorous research. We select key ingredients with established scientific evidence, prioritizing quality, safety, and effectiveness.
Does Healthy Directions test every product?
Yes. We follow a rigorous triple-testing process that includes ingredient identity testing, purity testing, potency testing, and third-party testing to ensure quality and consistency.
What quality standards does Healthy Directions follow?
We adhere to cGMP (current Good Manufacturing Practices) standards and operate in an NSF-registered facility and under other co-manufacturers, with strict quality control throughout sourcing, formulation, and production.
Who formulates Healthy Directions products?
Our products are formulated by experienced scientists and physicians and supported by a team focused on research, quality assurance, and evidence-based nutrition.
Does Healthy Directions offer a satisfaction guarantee?
Yes. We offer an industry-leading 90-day satisfaction guarantee backed by responsive customer support and dedicated customer service.
What brands are part of Healthy Directions?
Our family of brands include Healthy Directions, Instaflex, New Vitality, Nugenix, Doctor’s Preferred, and Ancient Nutrition, offering a wide range of doctor-developed and science-backed supplements and wellness solutions.
How long has Healthy Directions been in business?
Healthy Directions was founded over 30 years ago and has served millions of customers with trusted health guidance and high-quality nutritional supplements.
What makes Healthy Directions different from other supplement companies?
We combine physician expertise, science-backed supplements, premium ingredients, rigorous testing, and trusted wellness education to deliver a more complete approach to health.
Where can I learn more about Healthy Directions doctors?
You can learn more about our physicians, their expertise, and their approach to health by visiting Our Experts page.
Does Healthy Directions publish health education?
Yes. We provide articles, newsletters, health guides, and physician insights to help you make informed decisions and support a healthy lifestyle.
